Arthur D. LittleArthur D. Little

Publications / Prism

Urban mobility – Learnings from the Middle East

Ralf Baron, Thomas Kuruvilla, Morsi Berguiga, Michael Zintel, Joseph Salem, Mario Kerbage

Edition: 1 / 2017

Urban mobility – Learnings from the Middle East

Digitalization is a game changer when it comes to brand. The Brand Purpose, the “reason-to-exist” of the company, gives a unique backbone that drives strategy, product offering, and customer experience and creates customer engagement and loyalty. Should companies rethink their Brand Purpose in the digital age?

Download File Urban_Mobility_section.pdf (.PDF, 505 Kb)

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